Denotation refers to the actual/literal meaning of a word, the "dictionary definiton". For example, if one looks up the word 'Dog' in a dictionary, you will discover that one
of its denotative meanings is a literal definition of what a Dog actually is.
Connotation, on the other hand, refers to the associations that are connected to
a certain word or the emotional suggestions related to that word. The
connotative meanings of a word exist together with the denotative meanings.
The connotations for the word snake could include evil or danger.
Myth is the idea that could accumilate from the image that is being pursued, and is the essential criteria that is needed in order to advertise to its target audience.
'You may live in a house, but we live in a home.'
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